Majority of customers likely to stick to existing primary banking relationship after opening digital bank accounts, PwC study

Majority of customers likely to stick to existing primary banking relationship after opening digital bank accounts, PwC study

A PwC study of over 1,500 customers in Singapore found that 67% of customers will continue to use their existing account as their primary account. 71% of customers have at least one pain point with their bank today and those with more than three pain points are more likely to open a digital bank account.