Date8 June 2016
ContactCandy Li
Tel: +65 6236 7429
Mobile: +65 8613 8820
E-mail: candy.yt.li@sg.pwc.com
Natalie Choo
Tel: +65 6236 4309
Mobile: +65 9738 1415
E-mail: natalie.yl.choo@sg.pwc.com
Internet advertising leads growth in Singapore Entertainment & Media Sector
Wednesday, 8 June 2016 – Total worldwide entertainment and media revenues will rise
Total worldwide entertainment and media revenues will rise at a CAGR of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019, according to PwC’s Global entertainment and media outlook 2015–2019. In Singapore, entertainment, media and media revenues are expected to rise at a CAGR of 5.4% over the next five years, from US$5.2 bn in 2014 to US$6.8bn in 2019.
A new PwC report-Digital advertising in Singapore: mind the gap — finds that there is a significant “media gap” here. Despite Singapore being one of the most digitally connected populations with the highest smartphone penetration (85%) in the world, the level of online advertising is well below international averages. Report suggests four inhibitors hindering the adaptation of online advertising.