Categories: e&m outlook

Beyond Digital: Empowered Consumers Seek Out Tailored, Inspiring Content Experiences that Transcend Platforms

Total worldwide entertainment and media revenues will rise at a CAGR of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019, according to PwC’s Global entertainment and media outlook 2015–2019. In Singapore, entertainment, media and media revenues are expected to rise at a CAGR of 5.4% over the next five years, from US$5.2 bn in 2014 to US$6.8bn in 2019.

PwC: Significant “media gap” exists in Singapore

PwC: Significant “media gap” exists in Singapore

A new PwC report-Digital advertising in Singapore: mind the gap — finds that there is a significant “media gap” here. Despite Singapore being one of the most digitally connected populations with the highest smartphone penetration (85%) in the world, the level of online advertising is well below international averages. Report suggests four inhibitors hindering the adaptation of online advertising.

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